Mefeedia, a Web video search startup with a claimed source list 15,000 strong, announced the addition of six more this week. They’re some pretty high profile ones, too. Revision3, Next New Networks, 60 Frames, On Networks, and Hulu and ABC.
Granted, the viewing experience delivered by each publisher individually is generally a more pleasant one. And ABC-based video, as you might expect, cannot be viewed through Mefeedia directly. The network has had an near-exclusive hold on its Web-based content for a number of years, so far only allowing syndication with the likes of Veoh, an official partner since late June. However, on the whole, the convenience of Mefeedia, more palpable than ever, is really something to note.
Naturally a search base of 15,000 sites and sources is absolutely immense, and gives Mefeedia something to trumpet in its sector of the market. But what sort of experience such depth provides is what in the end gives Mefeedia some real-world purpose. It’s not only how much a user’s search delivers, but what is presented on request. And that is what makes the service’s latest enhancements important. They help to further the relevance of Mefeedia. The breadth of premium content in the space is growing in great strides, and Mefeedia must at once make sense of user-generated material as items from professional producers large and small.
Of course it’s far from complete in its effort to grasp the field, though if it plays its role correctly, it’ll always have room to expand. What’s more, another slight negative is that its presentation of content is not so current all the time. For instance, you couldn’t catch the latest episode of a Web-only show like Revision3’s “Diggnation” at this very moment. But this challenge is something that has afflicted a number of Web video sites before. And seeing as how Mefeedia plays the part of a search utility, it’s further removed than places closer to the market’s “ground level,” which poses one more collective hurdle to continuously leap past. Still, it presses on.
And on the technical end, it seems to be doing quite well. Video quality can be quite high, if sourced appropriately. That’s why, as was the case in spring, I think Mefeedia is a name to keep an eye on. Rich with RSS and richer yet with things to see, its value is evident. And it is likely only going to increase as it gives viewers more reasons to stay longer with these new names added to the roll.
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