Your “Flavor of Love” SuperPoke Could Appear on VH1

Slide

Slide’s SuperPoke! seems to be the marketing tool of choice, especially for MTV Networks. After the success of the Juno Pregnancy SuperPoke!, MTV Network’s VH1 is now teaming up with Slide for the “I Love Money SuperPoke!Fest.” This is a gap-bridging promotion between online and on-air mediums, where a SuperPoke! on Facebook or MySpace has a chance of appearing on television. The promo will run here on VH1’s website.

Starting Wednesday July 2nd, a day before the marathons of “Rock of Love,” “I Love New York,” and “Flavor of Love” on VH1, randomly selected super pokes will appear on the related television programs. The selection for pokes are pretty wide; there are 30 different VH1-branded actions like “get romantic with” someone for the Flavor of Love show, or “throw some tongue” at someone for the “Rock of Love” show.

vh1-superpoke

The online-to-on-air process won’t leave you completely in the dark — the lottery method will be used to pick SuperPoke! users to appear on-air, and you’ll be notified of your upcoming television “appearance.” Just your name and the name of your SuperPoke! recipient will appear along the bottom of the screen, accompanied by an animation of the SuperPoke! action that’s taking place.

This is an interesting method for getting users to not only become more interactive around a particular television program, but it enables VH1 to use a tactic that could actually result in more television viewers. If you know your SuperPoke! is going to appear soon on VH1, you’ll probably tune in, and tell your friends to tune in as well. I doubt I’ll be watching much of the marathon programs myself, but I am interested to find out how will this will work towards combining marketing on a cross-platform basis.

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